ARM & HAMMER BAKING SODA

WELCOME TO THE MAD SCIENCE LAB.

ARM & HAMMER has always been a supporter of education in STEAM, Their baking soda has been one of the first ways kids experience science through classic experiments such a volcano and DIY slime. But they were losing relevance with younger consumers, particularly Gen Alpha and Gen Z. ARM & HAMMER asked VIA to re-imagine baking soda experiments for kids shifting their exploration online. Partnering with developers Super League, VIA designed and created a Mad Science Lab themed Roblox activation.

Disciplines | Digital & UX/UI

CLIENT | ARM & HAMMER BAKING SODA

CREATIVE/AGENCY | VIA

Art Direction: Christina An Bracciodieta

Copywriter: KT McVeigh

Game developers | Super league

Still from advertising spot. Arm & Hammer Power Sheets presents Meghan Trainor, Laundry Re-trainor. Meghan is standing in a laundromat holding up a box of Power Sheets.

‘MEGHAN TRAINOR, LAUNRY RE-TRAINOR’ CAMPAIGN

Olympics and Sports themed key visuals for Klondike Ice Cream Bars, Cones and Sandwiches

KLONDIKE KV’S

Still from advertising spot. Happy man carrying basket filled with dirty laundry and a bottle of Arm & Hammer Deep Clean

‘DEEP REACH’ CAMPAIGN

Direct to consumer product packaging design for Bantam Bagels

BANTAM BAGELS print/digital

Still from advertising spot. Woman walking on a field towards a group of people holding an enormous amount of balloons. The Klondike logo is visible on the back of the woman's jacket.

‘WHAT WOULD YOUR HOMETOWN DO FOR KLONDIKE?’ CAMPAIGN

Arm & Hammer Baking Soda themed mad science lab activation on Roblox.

ARM & HAMMER
ROBLOX ACTIVATION

Website design for Sotherly Hotels property in Wilmington North Carolina Hotel Ballast

Sotherly hotels Websites

Proof & Provision website

Durst Organization Brochure featuring their property One World Trade Center. Editorial design

Durst brochures

Still from DCU advertising spot show a man holding a phone with a great mortgage offer

DCU TV SPOTS

Rutherford and Meyer rice cracker packaging design

RUTHERFORD & MEYER PACKAGING

Storefront window mockup of logo design for Rag Street Consignment

RAG STREET CONSIGNMENT LOGO

Empire State Ride participants wearing designed apparel

EMPIRE STATE RIDE APPAREL

Happiness is overrated

HAPPINESS IS OVERRATED

Sans-serif typeface design Asimov

ASIMOV TYPEFACE

Typography and photography combined. "Can't you just look normal?" appears to be shaved into woman's head

HAIRY QUOTES

Lashes on 5th

LASHES ON 5TH